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8 Best Gym Software with Automation Marketing in 2023

8 Best Gym Software with Automation Marketing in 2023

Posted by Tyler Spraul, Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®), B.S. in Pre-Medicine on March 16, 2023 ā€” Updated on November 16, 2023

Compare the best gym software with automation marketing from Exercise.com, Mindbody, Zen Planner, and more.

Best Gym Software with Automation Marketing

Looking for the best gym automation software to grow your gym? Here’s what you need to know. Gym owners know that running a successful fitness facility is more than just providing top-notch equipment and motivating classes. It’s about creating a seamless experience for your members from the moment they sign up to the day they renew their membership.

Fitness Income Ideas

All of this is why investing in the best gym marketing automation software is crucial for your gym business. In this article, we’ll compare the top competitors in the market and show you why Exercise.com is the ultimate solution for gym owners like you that need the best gym marketing automation software. See why the best gym management software from Exercise.com is one of the best apps for gym owners that can help make your gym stand out, increase gym member retention, and even increase gym revenue and profitability.

APEC
Exercise.com is simply the best. We were using three or four different apps or softwares to do what we can now do all in one with the Exercise.com platform.
Brandon Stroupe
Founder and President, APEC Sports Performance

Get a demo today!

Best Gym Marketing Automation Software Comparison

CompanyMobile AppsEmailSMSMessagingCheck-InsBookingWorkoutsReportsAssessmentsPayments
Exercise.comYesYesYesYesYesYesYesYesYesYes
MindbodyYesYesYesYesYesYesYesYesNoYes
Zen PlannerYesYesNoYesYesYesYesYesNoYes
GlofoxYesYesYesYesYesYesYesYesNoYes
ClubReadyYesYesYesYesYesYesYesYesNoYes
WodifyYesYesYesYesYesYesYesYesYesYes
PushPressYesYesYesYesYesYesYesYesNoYes
TeamUpYesYesNoYesYesYesYesYesNoYes

In today’s competitive fitness industry, the Best Gym Software with Automation Marketing is essential for staying ahead. Such software not only streamlines gym operations but also enhances member engagement through sophisticated marketing automation tools. These solutions integrate various functionalities like email marketing, SMS campaigns, and targeted messaging, all critical for customer retention and business growth. They are pivotal in transforming the way gyms interact with their members, offering personalized experiences and efficient management.

Choosing the right software can be a game-changer, and platforms like Exercise.com excel in this domain. Recognized as the best personal training software, Exercise.com also stands out as the best gym management software. For gym owners and personal trainers seeking the best apps for gym owners and the best apps for personal trainers, this platform offers unmatched features. Moreover, its status as the best mobile apps software for gyms further solidifies its position as a leader in the market.

#1 Exercise.com

Exercise.com stands out as the premier choice for the best gym software with automation marketing. This platform is uniquely designed to cater to the evolving needs of modern gyms and fitness professionals.

Pros

  • Comprehensive Automation Tools: Offers a wide range of marketing automation tools including email, SMS, and personalized messaging.
  • Robust Mobile App: Features one of the best mobile apps for gym owners and personal trainers.
  • Versatile Payment Solutions: Provides flexible and secure payment processing options.
  • Advanced Reporting and Analytics: Delivers detailed reports for better business decision-making.
  • Full Range of Fitness Management Features: Includes check-ins, booking, workouts, and assessments, making it a comprehensive solution.

Cons

  • Learning Curve: The extensive features might require some initial learning for new users.
  • Pricing: May be higher priced due to its extensive functionalities.

Exercise.com excels in offering the best marketing automation software for gyms, making it the best gym management software with automation marketing. Its ability to integrate marketing automation seamlessly with gym management tasks sets it apart. The platformā€™s advanced features, combined with user-friendly mobile apps, make it an ideal choice for gym owners and personal trainers seeking to streamline operations and engage members effectively. With Exercise.com, fitness professionals can expect not just a software solution but a growth partner.

Here’s what sets Exercise.com apart from the rest:

Customizable, All-in-One Solution

Push Notifications

Exercise.com is more than just gym software ā€“ it’s an all-in-one solution that can be tailored to meet the unique needs of your fitness business. Whether you run a small boutique gym or a large fitness center, Exercise.com has the features and flexibility to help your business thrive. With the ability to integrate with other popular software and tools, Exercise.com makes it easy to streamline your operations and create a seamless experience for your members.

Powerful Automation Marketing Tools

SMS

When it comes to automation marketing, Exercise.com is the clear winner. The platform offers a wide range of powerful marketing tools that allow you to target specific segments of your audience, create custom email campaigns, and track the success of your marketing efforts. With Exercise.com’s automation marketing tools, you can spend less time managing your gym and more time focusing on what you do best ā€“ helping your members achieve their fitness goals.

Comprehensive Reporting and Analytics

Gym Reports

Knowledge is power, and Exercise.com gives you the insights you need to make informed decisions about your business. The platform’s comprehensive reporting and analytics tools allow you to track everything from member engagement to financial performance. With Exercise.com, you can identify trends, spot potential issues, and make data-driven decisions to help your gym grow and succeed.

Unbeatable Customer Support

We know that running a gym can be challenging, and that’s why Exercise.com is committed to providing top-notch customer support. Whether you need help setting up your software, integrating third-party tools, or creating custom marketing campaigns, the Exercise.com team is always there to lend a helping hand. With a dedicated account manager and responsive customer support, you can feel confident knowing that you’re in good hands.

ā¤ļø Why Gym Owners Love Exercise.com ā¤ļø

But don’t just take our word for it ā€“ here’s what gym owners like you have to say about Exercise.com:

Exercise.com Review
Exercise.com Review
Exercise.com Review
Jimmy Myers Relentless Sports Performance
If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.
Jimmy Myers
Owner/Trainer, Relentless Sports Performance

Get a demo now!

#2 Mindbody

Mindbody Review

Mindbody is a popular choice among gym owners due to its comprehensive suite of features, which include online booking, client management, and marketing tools. However, when it comes to automation marketing, Mindbody falls short. The software lacks in-depth customization options and has limited integration capabilities. Mindbody also recently increased prices and has notoriously poor reviews for customer service. Mindbody is a well-known player in the fitness industry, widely recognized for its comprehensive software solutions.

Pros

  • Wide Market Reach: Mindbody’s widespread use offers gyms significant market visibility.
  • Integrated Marketing Tools: Comes with integrated email and SMS marketing tools.
  • Extensive Booking and Scheduling Features: Excellent for managing bookings and class schedules.
  • Mobile App Integration: Provides a robust mobile app for client engagement.
  • Diverse Payment Options: Supports a variety of payment methods for convenience.

Cons

  • Complexity for New Users: Can be overwhelming for new users due to its extensive range of features.
  • Higher Cost: Generally more expensive, particularly for advanced features.

Mindbody stands out as one of the best gym management software with automation marketing. However, it may not be as streamlined as Exercise.com in terms of usability and pricing structure.

Read More: Best Mindbody Alternative

#3 Zen Planner

Zen Planner Review

Zen Planner is another well-known gym software that offers features such as workout tracking, billing, and attendance tracking. However, Zen Planner’s marketing automation tools are not as robust as some of the other options on the market. The platform also lacks in customization options, which can be a deal-breaker for gym owners looking to create a personalized experience for their members. Zen Planner is tailored for small to medium-sized fitness studios and gyms, focusing on simplicity and efficiency.

Pros

  • User-Friendly Interface: Known for its ease of use, making it accessible to all users.
  • Effective Member Management: Strong capabilities in managing member data and interactions.
  • Integrated Email Marketing: Features built-in tools for email campaigns.
  • Customizable Reporting: Offers a range of customizable reporting options.
  • Streamlined Booking System: Simplifies the process of class bookings and scheduling.

Cons

  • Limited SMS Marketing: Lacks SMS marketing capabilities, which can be a drawback in todayā€™s mobile-centric world.
  • No Advanced Assessment Tools: Does not offer the same level of assessment tools as Exercise.com.

Zen Planner is a strong contender in the best gym software with automation marketing category, especially for smaller gyms, but lacks some of the advanced marketing features found in Exercise.com.

Read More: Best Zen Planner Alternative

#4 Glofox

GloFox Review

Glofox is a gym management software that offers a wide range of features, including booking, billing, and member management. While Glofox’s automation marketing tools are better than some of its competitors, the platform’s user interface can be challenging to navigate, and the customer support is not as responsive as it could be. Glofox is known for its focus on member engagement and retention, offering robust features to keep gym members motivated and involved.

Pros

  • Strong Engagement Tools: Emphasizes member retention through effective engagement tools.
  • Mobile App-Centric Approach: Offers a well-designed mobile app for both gym owners and clients.
  • Lead Management Capabilities: Efficient tools for tracking and converting leads into members.
  • Integrated Email and SMS Marketing: Equipped with essential marketing automation tools.
  • Easy-to-Use Interface: Praised for its user-friendly design.

Cons

  • Limited Third-Party Integrations: Fewer integrations compared to platforms like Exercise.com.
  • Learning Curve for Advanced Features: Some of the more advanced features require time to master.

Glofox is a suitable choice for gyms focusing on member engagement, yet it might fall short in offering the comprehensive marketing automation experience provided by Exercise.com.

Read More: Best Glofox Alternative

#5 ClubReady

ClubReady Review

ClubReady is a comprehensive gym management software that focuses on fitness studios and boutique gyms. This platform offers features such as class scheduling, member management, and billing. ClubReady also provides automation marketing tools, such as email and SMS marketing. However, the platform’s interface may not be as user-friendly as some other options, and customization options are limited compared to Exercise.com. ClubReady is a powerful software designed primarily for larger gym franchises and chains, offering a suite of tools to manage complex operations.

Pros

  • Designed for Large Scale Operations: Tailored to meet the needs of large franchises.
  • Comprehensive Member Management: Effective in managing a large member base.
  • Advanced Marketing Automation Tools: Strong in email and SMS marketing functionalities.
  • Robust Reporting and Analytics: Provides detailed insights for strategic decision-making.
  • Highly Customizable: Offers extensive customization options for different franchise needs.

Cons

  • Complex for Smaller Gyms: May be overwhelming for smaller, independent gyms.
  • Price Point: Tends to be on the higher end, reflecting its comprehensive feature set.

ClubReady excels in managing larger operations but may not provide the same level of simplicity and cost-effectiveness as Exercise.com for smaller businesses.

Read More: Best ClubReady Alternative

#6 Wodify

Wodify Review

Wodify is a popular gym software solution for CrossFit gyms and functional fitness facilities. It offers workout tracking, performance analytics, and member management features. While Wodify includes some automation marketing capabilities like email campaigns and lead nurturing, its marketing tools are not as robust or customizable as those found in Exercise.com. Additionally, the platform is tailored more towards CrossFit gyms, which may not suit the needs of all gym owners. Wodify is specifically designed for CrossFit and boutique fitness studios, offering a range of features tailored to these unique environments.

Pros

  • CrossFit-Focused Features: Ideal for CrossFit gyms with specialized functionalities.
  • Real-Time Performance Tracking: Advanced tools for tracking and sharing fitness performance.
  • Engaging Community Building: Strong emphasis on fostering gym community through its platform.
  • Integrated Marketing Tools: Offers effective email and SMS marketing capabilities.
  • Comprehensive Member Management: Efficient in managing and engaging members.

Cons

  • Niche-Specific: Primarily focused on CrossFit, which may not be suitable for all gym types.
  • User Interface Complexity: Some users find the interface less intuitive compared to other gym software.

Wodify is a strong candidate for gyms focused on CrossFit but may not offer the same breadth of features for broader gym types that Exercise.com provides.

Read More: Best Wodify Alternative

#7 PushPress

PushPress Review

PushPress is a gym software solution that targets small to medium-sized gyms and fitness studios. It offers features such as membership management, class scheduling, and billing. PushPress provides automation marketing tools like email marketing and lead tracking. However, its automation capabilities may not be as advanced as Exercise.com, and the platform may lack the customization options and integration capabilities that some gym owners require. PushPress is recognized for its straightforward and effective gym management solutions, catering primarily to small and medium-sized fitness facilities.

Pros

  • Simplicity and Efficiency: Known for its easy-to-use interface and efficient operations.
  • Integrated Marketing Automation: Effective email and SMS marketing tools.
  • Streamlined Member Management: Solid member management system to keep track of gym members.
  • Flexible Payment Processing: Offers a variety of payment options.
  • Effective Check-In System: Streamlines the check-in process for classes and sessions.

Cons

  • Limited Advanced Features: Lacks some of the advanced features like in-depth analytics and assessments found in Exercise.com.
  • Less Customization: Offers fewer customization options in comparison.

PushPress is a viable option for small to medium gyms but may not have the comprehensive, marketing-focused approach of Exercise.com.

Read More: Best PushPress Alternative

#8 TeamUp

TeamUp Review

TeamUp is a gym management software that caters to fitness studios, personal trainers, and boutique gyms. It includes features like class scheduling, membership management, and online bookings. While TeamUp does offer some automation marketing tools, such as automated email reminders and notifications, its marketing capabilities may not be as comprehensive as those found in Exercise.com. TeamUp is known for its focus on group fitness and class-based gyms, providing tools that cater to these specific needs.

Pros

  • Class Management Specialization: Excels in managing group classes and schedules.
  • User-Friendly Interface: Offers a straightforward and easy-to-navigate platform.
  • Efficient Email Marketing Tools: Includes basic email marketing features.
  • Reliable Booking System: Streamlines the booking process for classes and appointments.
  • Solid Member Engagement: Good tools for member engagement and retention.

Cons

  • Limited in Scope: Primarily focused on class-based fitness, which may not cater to all gym types.
  • Less Comprehensive in Marketing Automation: Does not offer as extensive marketing automation features as Exercise.com.

TeamUp is a suitable choice for class-based fitness centers but lacks the broader marketing automation and gym management capabilities provided by Exercise.com.

Read More: Best TeamUp Alternative

How to Choose the Best Gym Marketing Automation Software

Gym Marketing Automations

Selecting the ideal gym marketing automation software is a critical decision for fitness businesses aiming to enhance efficiency and customer engagement. The right software should not only facilitate gym automation but also integrate effectively with your overall business strategy. Here’s a guide to help you choose the best gym marketing automation software, with an emphasis on why Exercise.com is an optimal choice.

Step #1 – Assess Your Gym’s Specific Needs

Understanding your gym’s unique requirements is the first step in finding the right gym marketing software with automations. Consider your gym’s size, client types, and specific marketing goals.

Identify Key Areas for Automation

Pinpoint which parts of your gym could benefit most from automation, like member sign-ups and personalized marketing campaigns. If your gym specializes in CrossFit, you might need the best CrossFit automated email software or the best CrossFit marketing automation software to effectively engage your members.

Evaluate Current Marketing Strategies

Reflect on your current marketing strategies. Are you looking for the best gym lead automation software to better capture and nurture leads, or do you need more comprehensive fitness software automations?

Prioritize Features

List the essential features, such as email marketing, lead management, or analytics. Exercise.com, for instance, excels in offering comprehensive gym marketing automation, making it a top contender for the best gym marketing tool.

Step #2 – Compare Available Solutions

Comparing different gym automation systems in the market is crucial. Focus on features, pricing, usability, and support.

Explore Feature Sets

Seek a marketing automation software for gyms with a full feature set. Exercise.com offers an extensive range of features, catering to all aspects of gym marketing and management.

Consider User Experience

The best gym marketing automation software should be user-friendly. Exercise.com is known for its ease of use, allowing gym owners to quickly leverage its capabilities.

Evaluate Customer Support

Reliable support is key for any gym automation system. Ensure the software provider offers robust support and training resources.

Step #3 – Look for Integration Capabilities

The ability to integrate with other tools and platforms is crucial in gym marketing automation software.

Check Compatibility with Existing Systems

The marketing software for gyms you choose should integrate with your existing systems. Exercise.com offers robust integration capabilities, ideal for various gym needs.

Assess Data Import/Export Features

Importing and exporting data easily is vital for effective marketing automation. This feature allows for a smooth transition and effective use of existing data.

Examine Automation Flexibility

Flexibility in creating and customizing marketing campaigns is essential. The best gym marketing automation software should allow you to tailor your efforts to different gym membership segments.

Selecting the best gym marketing automation software involves understanding your specific needs, comparing solutions, and ensuring seamless integration capabilities. Exercise.com emerges as a top choice, offering a comprehensive suite of features, a user-friendly interface, and excellent integration capabilities. Its ability to meet the diverse needs of gyms makes it the go-to software for effective gym marketing automation.

Streamlining Your Gym’s Operations with Automation Marketing

Running a gym is no small task. You’re juggling staff schedules, member engagement, and finances, all while trying to create a space where your clients can achieve their fitness goals. The key to streamlining your gym’s operations is with fitness automations, and the best gym software should offer:

  • Seamless Integration
  • Easy-to-Use Interface
  • Robust Marketing Features
  • Comprehensive Reporting and Analytics

What can you do with gym software automations?

With Exercise.com automations you can automate client messages (email, SMS, and in-app push notifications), workout delivery, fitness assessments, failed payment recovery notices, staff member roles, upsells, and much more. Read more at our automations page.

Read More:

What features should gym owners look for in gym software with marketing automation capabilities?

Gym owners should look for gym software with marketing automation capabilities that include email marketing, social media management, lead generation, marketing analytics, segmentation, and integration with other gym management tools. The software should be user-friendly, customizable, and scalable.

Read More:

How can marketing automation help gym owners save time and resources?

Marketing automation can help gym owners save time and resources by automating repetitive tasks, such as sending targeted email campaigns, scheduling social media posts, and tracking leads. This allows gym owners to focus on other aspects of their business, while the software handles marketing tasks efficiently and consistently.

What are some popular gym software options with marketing automation features?

Popular gym software options with marketing automation features include Exercise.com, Mindbody, Glofox, Zen Planner, and Pike13. Each of these options offers various features and pricing plans, so it’s essential to research and compare them to find the best fit for your gym’s needs. Talk to us and see why Exercise.com is the best choice.

Can gym software with marketing automation help improve member retention?

Gym software with marketing automation can help improve member retention by allowing gym owners to create targeted email campaigns, personalized promotions, and timely reminders for members. Automated communications and segmented marketing can foster stronger connections with members, increasing the likelihood of continued membership.

How can gym software with marketing automation help gym owners measure the success of their marketing campaigns?

Gym software with marketing automation can help gym owners measure the success of their marketing campaigns by providing detailed analytics and reporting features. These tools can show which campaigns are resonating with the target audience, allowing gym owners to optimize their marketing strategies and make data-driven decisions.

What kind of support should gym owners expect from their gym software provider with marketing automation features?

Gym owners should expect their gym software provider with marketing automation features to offer resources such as user guides, tutorials, and customer support via phone, email, or chat. It’s essential to choose a provider with a strong reputation for responsive customer service, as timely assistance can help resolve any issues that may arise while using the software.

How important is integration between gym management software and marketing automation tools?

Integration between gym management software and marketing automation tools can help streamline processes, reduce manual data entry, and ensure consistent messaging across all marketing channels. This integration allows gym owners to efficiently manage and analyze their marketing efforts while keeping member data up-to-date.

How do the costs of gym software with marketing automation typically vary?

The costs of gym software with marketing automation can vary depending on factors such as the number of users, the level of features required, and whether the software is cloud-based or installed on-premises. Some providers offer tiered pricing plans or monthly subscriptions, while others may require a one-time purchase or annual fee. It’s important to compare pricing options and consider your gym’s specific needs and budget when selecting gym software with marketing automation features.

Is it possible to customize the marketing automation features within gym software?

Many gym software solutions with marketing automation features offer customization options, such as creating custom email templates, setting up automated workflows, and segmenting members based on specific criteria. This allows gym owners to tailor their marketing efforts to the unique needs of their business and audience.

Read More:

Book a Demo of Exercise.com Today

So there you have it, gym owners ā€“ Exercise.com is the best gym software with automation marketing on the market. But don’t just take our word for it. Experience the power of Exercise.com for yourself by booking a demo today.

With Exercise.com, you’ll get a fully customizable, all-in-one gym management solution with powerful automation marketing tools, comprehensive reporting and analytics, and unbeatable customer support. Join the thousands of gym owners who have transformed their businesses with Exercise.com.

In today’s competitive fitness industry, having the right gym software with automation marketing can make all the difference in your gym’s success. By choosing Exercise.com, you’ll gain access to a customizable, all-in-one solution that can help streamline your operations, engage your members, and grow your business like never before.

Get a demo now!

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning SpecialistĀ® (CSCSĀ®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.
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