10 Best Marketing Software for Gyms in 2023

Posted by Tyler Spraul, Certified Strength and Conditioning Specialist® (CSCS®), B.S. in Pre-Medicine on March 14, 2023 — Updated on November 14, 2023

Finding the best marketing software for gyms is important. Running a gym or fitness center is not easy, and marketing can be one of the most challenging aspects. Using the best gym marketing software can help gym owners automate various marketing tasks, including email marketing, lead management, and sales funnels.

However, with so many options available, it can be challenging to choose the right marketing software for your gym. In this article, we’ll explore some of the best marketing software for gyms and compare them to Exercise.com, a unique and innovative platform that offers a comprehensive suite of gym management features, including marketing, that will help gyms turn their gym marketing ideas into actionable steps to increase gym revenue and profit.

Yep, we’re biased, because we believe we have an amazing solution—the best gym management software around—with amazing marketing features like marketing automations, email, SMS, push notifications, custom branded fitness apps, sales funnels, and more. But hey, you don’t have to take our word for it. Just read our reviews.

“Working with Exercise.com and their team has been an amazing experience and a dream come true in terms of accomplishing a vision! Their workout technology has helped us effectively engage our community, and I highly recommend Exercise.com to grow your business!”

Andrew Banner

Co-Founder, AMPD Golf Performance

Get a demo to learn more.

What is marketing software for gyms?

Marketing software for gyms is designed to help fitness center owners promote their business and attract new members. This type of software can help gym owners automate various marketing tasks, including email marketing, sales funnels, advertising, and customer relationship management. Marketing software for gyms can also help gym owners track their marketing campaigns’ performance and optimize them for better results.

Why is marketing software important for gyms?

Marketing software is essential for gyms because it helps owners promote their business and attract new members effectively. Here are some reasons why marketing software is crucial for gyms:

Better customer engagement: Marketing software can help gym owners engage with customers more effectively through gym email marketing and gym social media management.
Increased brand awareness: Marketing software can help gym owners increase their brand awareness by running targeted advertising campaigns.
Improved lead generation: Marketing software can help gym owners generate more leads by optimizing their marketing campaigns and tracking their performance.
Higher member retention rates: Marketing software can help gym owners improve their member retention rates by staying in touch with members and offering personalized experiences.

How does Exercise.com compare to other marketing software providers?

Read on to learn why Exercise.com is the best gym marketing software platform.

#1 Exercise.com Gym Marketing Software

Exercise.com offers a unique and innovative gym marketing software platform that includes a comprehensive suite of features, including marketing. From email to SMS, push notifications, marketing automation, selling workout plans online, sales funnels, and much more, Exercise.com is a robust gym marketing platform.

Let’s take a look at just what you can do with the Exercise.com platform.

Process payments for open gym, classes, and personal training.

Create gym landing pages easily.

Manage fitness challenges (Read More: 100+ Fitness Challenge Ideas)

Offer on-demand fitness content.

Create classes and fitness groups.

Conduct gym livestreaming easily.

Engage with members via automations.

Manage leads with a gym CRM.

Create and send fitness assessments with ease.

Use fitness habit tracking to inspire and motivate gym members and clients.

Use fitness progress photos to engage with members.

Use fitness leaderboards to track event performance and inspire healthy competition.

Create exercise supersets in a snap.

Program exercise rep max progressions with ease.

Use the exercise demonstration video library or create your own custom exercise demonstration videos.

Create workout plans for parents and dependents, teams and more.

Cast gym TV workouts to in-gym TV screens quickly and efficiently.

Manage multiple gym locations with ease.

Manage gym members with ease.

Book appointments for parents and dependents with ease. (Read More: Best Gym Booking Software)

Gym check-in software that makes your life easy. (Read More: Best Gym Check-In Software)

Communicate with gym members, athletes, team members, personal training clients, class members, parents, and dependents via SMS, email, and in-app push notification.

View performance over time, track personal records, and other fitness stats with performance reporting dashboards.

And of course, view all of your gym business reports easily too.

All from your custom-branded fitness apps (Read More: Best Gym Mobile Fitness Apps Software)

“The Exercise.com team is amazing, and their all-in-one software is more than we ever expected! All of this is made possible by a high-quality team.”

Mike Boyle

Co-Founder, MBSC

Want to learn more? Get a demo now!

#2 HubSpot Gym Marketing Software

HubSpot is a popular marketing software provider that offers features such as email marketing, social media management, and lead generation. However, HubSpot can be expensive and may not offer the same level of customization as Exercise.com as is not focused on serving the needs of fitness business owners specifically.

#3 Mailchimp Gym Marketing Software

Mailchimp is an email marketing software provider that offers features such as email automation and reporting. While Mailchimp is affordable and easy to use, it’s features are limited to email messaging. Exercise.com does have a Mailchimp integration so many gyms use Mailchimp to send out their newsletters and Exercise.com to do everything else (billing, scheduling, etc.)

#4 Uplaunch Gym Marketing Software

Uplaunch is a marketing software platform specifically designed for gyms and fitness studios. It offers features such as lead generation, email marketing, social media management, and customer relationship management. Uplaunch also offers coaching and support to help gym owners grow their business effectively. While Uplaunch offers expert gym marketing advice, it’s actual software platform is quite limited in comparison to Exercise.com.

#5 GymSales Gym Marketing Software

GymSales is a marketing and sales software platform specifically designed for gyms and fitness studios. It offers features such as lead generation, appointment scheduling, and customer relationship management. GymSales also offers reporting and analytics capabilities to help gym owners track their marketing campaigns’ performance. As the name implies, GymSales is focused on helping gyms sell more. Realistically, you will likely need to pay for more advanced business management software unless you choose something more robust like Exercise.com that has marketing built right into the platform.

#6 Virtuagym Gym Marketing Software

Virtuagym is a gym management software platform that includes marketing features, such as email marketing, social media management, and customer relationship management. Virtuagym also offers mobile apps for gym members, allowing them to interact with the gym and stay engaged with the community. Virtuagym is a good company with a good product that has many robust features. However, their reviews on Capterra, G2, and other software review platforms are not as good as Exercise.com (read more Exercise.com reviews here).

#7 My PT Hub Gym Marketing Software

My PT Hub is a gym management software platform that includes marketing features, such as email marketing, social media management, and customer relationship management. My PT Hub also offers features specifically designed for personal trainers, including workout tracking and progress reporting. My PT Hub is a good product for personal trainers but is not necessarily known for being the world’s most robust gym management platform on a level like Exercise.com.

#8 Hootsuite Gym Marketing Software

Hootsuite is a social media management software provider that offers features such as scheduling and reporting. While Hootsuite is affordable and easy to use, it’s marketing features are limited to social media management.

#9 Marketo Gym Marketing Software

Marketo is a marketing automation software provider that offers features such as lead scoring and campaign management. While Marketo is a robust platform, it can be expensive and may not be accessible to smaller gyms. Marketo is very focused on the enterprise software market.

#10 ActiveCampaign Gym Marketing Software

ActiveCampaign is a marketing automation software provider that offers features such as email marketing and customer relationship management. While ActiveCampaign is affordable and easy to use, it’s features are limited to email messaging.

If you want to offer an elite service for the end user you need to get with the times and use elite level software that is intuitive, visually appealing, and effective. That is exactly what Exercise.com delivers to its clients.

Jimmy Myers

Owner/Trainer, Relentless Sports Performance

What features should gym owners look for in marketing software?

Gym owners should look for marketing software that offers features such as email marketing, social media management, lead generation, marketing automation, analytics, and integration with gym management software. Ease of use and scalability should also be considered.

How can marketing software help gym owners improve member retention?

Marketing software can help gym owners improve member retention by allowing them to create targeted email campaigns, personalized promotions, and timely reminders for members. Automated communications and segmented marketing can foster stronger connections with members, increasing the likelihood of continued membership.

What are some popular marketing software options for gyms?

Popular marketing software options for gyms include Mailchimp, Constant Contact, HubSpot, ActiveCampaign, and Hootsuite. Each of these options offers various features and pricing plans, so it’s important to research and compare them to find the best fit for your gym’s needs.

How can marketing software help gym owners attract new members?

Marketing software can help gym owners attract new members by providing tools to create and manage targeted advertising campaigns, track leads, and nurture prospective members through the sales funnel. Additionally, marketing software can assist with managing social media accounts, allowing gym owners to engage with their audience and showcase their gym’s unique selling points.

How important is integration between gym management software and marketing software?

Integration between gym management software and marketing software can help streamline processes, reduce manual data entry, and ensure consistent messaging across all marketing channels. This integration allows gym owners to efficiently manage and analyze their marketing efforts while keeping member data up-to-date.

Can marketing software help gym owners measure the effectiveness of their marketing efforts?

Marketing software can help gym owners measure the effectiveness of their marketing efforts by providing detailed analytics and reporting features. This information can show which campaigns are resonating with the target audience, allowing gym owners to optimize their marketing strategies and make data-driven decisions.

What kind of support should gym owners expect from their marketing software provider?

Gym owners should expect their marketing software provider to offer resources such as user guides, tutorials, and customer support via phone, email, or chat. It’s essential to choose a provider with a strong reputation for responsive customer service, as timely assistance can help resolve any issues that may arise while using the software.

How do the costs of marketing software for gyms typically vary?

The costs of marketing software for gyms can vary depending on factors such as the number of users, the level of features required, and whether the software is cloud-based or installed on-premises. Some providers offer tiered pricing plans or monthly subscriptions, while others may require a one-time purchase or annual fee. It’s important to compare pricing options and consider your gym’s specific needs and budget when selecting marketing software.

Finding the Best Gym Marketing Software

Choosing the right marketing software for your gym is essential to promoting your business effectively and attracting new members. Exercise.com offers a unique and innovative gym management software platform that includes a comprehensive suite of features, including marketing.

With Exercise.com, gym owners can automate various marketing tasks, including email marketing, sales funnels, member management, staff management, payment processing, and customer relationship management. Additionally, Exercise.com offers robust reporting and analytics capabilities, allowing gym owners to track their marketing campaigns’ performance and optimize them for better results. With everything from the best gym payment processing software to the best gym email software, you can run your entire gym business on the Exercise.com platform.

If you’re interested in learning more about Exercise.com and how it can help your gym, we encourage you to book a demo today. During the demo, you’ll have the opportunity to see the software in action, ask questions, and discuss your unique business needs. With Exercise.com, you’ll have everything you need to promote your business effectively, attract new members, and grow your gym.

Exercise.com has enabled our company to expand in ways we couldn’t imagine possible. It is much easier to get our programming out to not only our local clientele but also new clientele throughout the world as well as our professional athletes in different cities.

Eric Mahanke

Head Strength & Conditioning Coach, Carr Elite

Don’t wait – book your demo now and take the first step towards improving your gym’s marketing strategy.

Tyler Spraul is the director of UX and the head trainer for Exercise.com. He has his Bachelor of Science degree in pre-medicine and is an NSCA-Certified Strength and Conditioning Specialist® (CSCS®). He is a former All-American soccer player and still coaches soccer today. In his free time, he enjoys reading, learning, and living the dad life.

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